During the morning, after the institutional greetings of the authorities in the presence of Lorenzo Becattini, President of Firenze Fiera, Giovanni Bettarini – Municipality of Florence, Councilor for the budget, subsidiaries, trade, production activities, fairs and congresses, relations with the Municipal Council and with the Tuscany Region, and Valerio Cantafio Casamaggi – Municipality of Florence, Director of Economic Activities and Tourism, interventions on the project will alternate with considerations and outcomes, a round table with national and international personalities, moderated by Chiara Dino of the Corriere Fiorentino, and presentations by craft projects.


The round table will include: Stefano Micelli – Ca’ Foscari University – Economist, Giovanni Lamioni – President of Artex, Center for Artistic and Traditional Craftsmanship of Tuscany, Marco Pierini – Pro-Rector of the University of Florence with responsibility for technology transfer, to cultural activities and social impact, Carlo Francini – Head of the World Heritage Site of Florence and of Relations with Unesco – Municipality of Florence, Jennifer Celani (TBC) – Head of the Demoethno-anthropological Functional Area – Superintendency of Archaeology, Fine Arts and Landscape for the Metropolitan City of Florence and for the provinces of Pistoia and Prato, Alessandro Colombo – President of SCHOLA.


Free event, booking required. Entry to the event entitles you to free access to the MIDA 2023 fair for the date of the event.


For reservations: [email protected]