MICE is considered as one of the priority tourism areas in Latvia. Regarding Action 3 - MICE Events Calendar, the Ministry of Economics together with the Investment and Development Agency of Latvia is working to create a MICE events management system. We have completed the call for tender and are ready to sign the contract. We continue to develop the meetlatvia.com website by adding content and information about venues.

As a result of the 2020 media campaign, publications on Latvia have reached more than 20.000 readers in such media as Mep, Convention International, TW tagungswirtschaft (Germany and German-speaking markets, Benelux), C & IT (UK and English-speaking markets) and published on the tmfdialogue website. In cooperation with the industry throughout 2021 we will continue the media campaign and sharing content on the Magnetic Latvia | Meetlatvia LinkedIN account.

The LinkedIn account functions as the official tourism account of Latvian MICE tourism. It is updated three times a week on the MICE tourism infrastructure in Latvia, current affairs and publication in international media that mention Latvia. From the beginning of 2021, the number of followers of the page has increased to 522, mainly from such countries as Britain, the Netherlands, Finland, Belgium, and Germany.

We are also preparing to in several expos in 2021: MeetInCPH (8.-9.06.), BTMF NL (13.09.), The Meetings Show (19.-21.10.), IBTM World (30.11.-2.12.).