Heritage interpretation is primarily a communication process that helps people make sense

of and understand more about a site, collection or event. It is a structured approach to

communicating significant ideas about a place to visitors, with enhancing cultural tourism

experience. Interpretation establishes a link between visitors and what they can discover at

heritage sites such as a nature reserve, a historic site or a museum. Interpretation facilities

range from a brochure to audio-visual materials, from signing to visitor information centres,

from multi-media to mobile apps in a form of storytelling. Interpretation enhances the visitor

experience, resulting in longer stays and repeat visits.