Heritage interpretation is primarily a communication process that helps people make sense
of and understand more about a site, collection or event. It is a structured approach to
communicating significant ideas about a place to visitors, with enhancing cultural tourism
experience. Interpretation establishes a link between visitors and what they can discover at
heritage sites such as a nature reserve, a historic site or a museum. Interpretation facilities
range from a brochure to audio-visual materials, from signing to visitor information centres,
from multi-media to mobile apps in a form of storytelling. Interpretation enhances the visitor
experience, resulting in longer stays and repeat visits.
