CRinMA outputs were presented during Conference "Culture in the times of artificial intelligence" organised by Małopolska Region in Kraków, 26th April 2019. The conference was devoted to the functioning of culture in the realities of Economy 4.0. The aim of the event was to find answers to a number of current questions about the creation, dissemination and financing of culture in the face of the contemporary challenges. The CrinMA ideas of ecomuseums, educational farms and building local identity in open societies were presented.