Games and tourism are temporary immersive escapes into another world.

In particular, VR technology has changed the entertainment industry with interactive video games and immersive cinematic applications.

Digital enhanced technologies are mainly used for consumer applications in the gaming and entertainment industry.

The tourism industry can profit from the advance of technology in the games and entertainment sector.

VR and AR games can be integrated in different ways around the tourism journey. New types of tourist activities are being created that transform conventional experiences into richer, interactive and more participatory tourism experiences.

Immersive technologies allow us to dive into history, remote locations and fairy tale stories in which the tourist steps out from the role of the spectator and becomes the protagonist.