ASEV participated in the Inaugural Workshop of BRANDTour project - Building Regional Actions for New Developments in Tourism (Interreg Europe), which was held in Florence on May 9, 2017 at Toscana Promozione Turistica.

The aim of the project is to improve the capacity of the partners to support the growth of the tourism sector through policies for the promotion, innovation and diversification of the tourist offer. In particular, the project will focus on existing partner support tools such as policies, strategies, plans to promote and diversify tourist offer through the exchange of good practices and policy experiences.

The project has obvious connections with Epicah's activities, so partners of BRANDTour have been offered a collaboration with Epicah.

Possible synergies will be discussed during a meeting between the Tuscany Region, lead partner, and the stakeholders, set for May 24 in Florence.