The Spanish Region of Extremadura has prioritised the digitisation of heritage and culture in it’s new “Digital Agenda”. This smart, sustainable and inclusive ICT roadmap is fully integrated into the wider Regional Strategy, as well as the heritage priority of the ERDF Operational Programme.

The current action seeks to replicate in both policies the lessons learned in the Innocastle project: To develop tools that facilitate the digitisation of heritage, enabling content to be created by citizens and collected in an e-platform to promote cultural heritage tourism.

At this webinar, we will hear case studies from different countries: Successful digital public engagement programmes in Italy, particularly I Luoghi del Cuore; how a community has developed a new Historic Environment Record on the island of St Helena; and a national campaign to engage the public in celebrating nature and heritage in the United Kingdom, called Blossom Watch.

The presentations will be followed by a discussion exploring questions such as:

  • What are the barriers to engaging digitally (physical and/or psychological) and how to overcome them?
  • What tools have worked well?
  • What are the different types of technology and how does digital engagement complement the actual?
  • How to get a crowd?
  • How do we engage younger people?

This webinar has been organised by the International National Trust Organisation in collaboration with the Province of Badajoz (Extremadura, Spain), together with all the Innocastle partners. The language of the webinar is English.

We look forward to exploring and discussing these topics with you. You can sign up for this webinar below.