Program
Introductory speeches (iASK and UNIBO)
Prof. Greg Richards: Suggestions about Local Flavours project's ideas
- Developments in culture
- Implications for regional and urban development
- Creating icons
- The future of authenticity
- The curatorial turn
- The city as platform
- Covid 19 short term resilience
Discussion
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Greg Richards is Professor of Placemaking and Events at Breda University of Applied Sciences and Professor of Leisure Studies at the University of Tilburg in The Netherlands. He has worked on projects for numerous national governments, national tourism organisations and municipalities, and he has extensive experience in tourism research and education, with previous posts in the UK and Spain. His current research interests centre on the creative use of space for cultural, social and economic development.
Greg Richards is a leading expert in the fields of cultural and creative tourism, events and placemaking. His major works include Cultural Tourism in Europe (1996), Cultural Tourism: Global and Local Perspectives (2007), Eventful Cities (2010), Reinventing the Local in Tourism (2016), the SAGE Handbook of New Urban Studies (2017), Small Cities with Big Dreams (2019) and Rethinking Cultural Tourism (2021).
His main areas of teaching include placemaking, the use and development of events and attractions and styles of leisure consumption, both at MA and BA levels. His teaching activity is based on an extensive professional career in tourism marketing and development, the events industry and the cultural industries. He has worked with organisations in the UK, the Netherlands and Spain, as well as conducting research and consultancy projects in many different areas of the world.