On second project period Riga Planning region organized online seminar about small and medium size tourism regional development "From idea to successful tourism product". Overall in the seminar did participate 40+ participants from different organizations including municipalities. Valuable experiences and inspirational stories were shared by industry representatives of region. Project thematical expert Edgar Razinskis presented the latest results of project survey by local stakeholders. The Riga Tourism Development Bureau presented the developed plan to reduce the impact of the pandemic on the economic consequences by September, as well as the city's tourism hackathon and communication campaign "Riga is not Riga without you". On second block of seminar Several representatives of the Pieriga tourism industry shared their advice - inspiration stories from tourism product developers who have been able to attract the attention of tourists in an innovative way.
The seminar provided an opportunity to listen and learn about:
- How to attract travel agencies to your tourism product?
- How to include an educational dimension in your product?
- How to successfully advertise on social networks?
- How to attract customers through the TripAdvisor platform?
- How to organize unusual concerts in a green meadow, attracting residents also from other regions of Latvia?
