Well,
Inspired by Webinar prepared by our Project Partner - WSX Enterprise, I'd like to give you some info on how to start an e-business. The ongoing situation even pushes us to do so.
You have to remember about four main elements when creating an online store. These are things like the address and store hosting; store platform; placing of the goods; and monitoring.
The correct choice of the online store address has a big impact on subsequent marketing. When it comes to choosing hosting, we don't have to buy the best solutions right away. The most difficult but the most important challenge is to choose the store platform. Personally, in the beginning, I would recommend choosing a SaaS model. As a beginner e-entrepreneur, I would probably be tempted to do just that.
And now, let me present to you some platforms where you can put your shop:
IdoSell
It is a comprehensive service for professional stores and online wholesalers. Directed mainly to professional B2C and B2B online stores. In Poland, stores operating on this platform generate a total of over PLN 7 billion in turnover annually, making it the largest store platform in this respect.
PrestaShop
This is open-source online store software licensed under the Open Software License version 3.0. It allows you to write, program and install additional external modules, e.g. payments, comparison services, parcel tracking systems, etc. You can also create individual graphic templates, what results in changing the default store appearance.
Shopify
That is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary E-Commerce platform for online stores and retail point-of-sale systems. Shopify offers online retailers a suite of services "including payments, marketing, shipping and customer engagement tools to simplify the process of running an online store for small merchants.
These are three platforms that (in my opinion) are worth mentioning. Let's go further then...
The next item I mentioned earlier was filling the store. We know, we have to place goods on it, sign a contract with suppliers, here we can help with a list of questions. If the user responds positively - you will win:
1. Do you trust the store owner?
2. Would you shop on this site paying for the goods in advance?
3. Does the site provide unique content/information?
4. Do you consider the site to be a reliable source to refer to?
5. Could the content of this site be printed?
It is certain that each store must be monitored daily - only then can you respond quickly to changes and problems.
As I mentioned in the beginning, to write this article I was inspired by our Partner. So, the second Webinar session is over - tomorrow the third part is taking place. Defo, I'll be there. Don't forget to register: bit.ly/2vOJIE3
