9.40 – 10.10 Presentation of the Best Practice: Great Western Greenway.
Mr./Ms. Patrick Devine - Northern and Western Regional Assembly (NWRA) -
National and international promotion and marketing: promotion strategies of the Greenway by Mayo County Council.
10.10 – 10.25 Q&A
10.25 – 10.45 Collaboration of Mayo County Council with Fáilte Ireland to promote the greenway through its marketing channels and by using the Wild Atlantic Way brand.
10.45 – 11.00 Q&A
11.00 – 11.20 Additional tourism products emerged as a result of the promotion: Food trail "Gourmet Greenway.
Mr. Dermot Madigan – Manager of the Mulranny Park Hotel /Mr. David O’Malley - Mayo County Council.