9.40 – 10.10 Presentation of the Best Practice: Great Western Greenway. 

Mr./Ms. Patrick Devine - Northern and Western Regional Assembly (NWRA) -

National and international promotion and marketing: promotion strategies of the Greenway by Mayo County Council.

10.10 – 10.25 Q&A

10.25 – 10.45 Collaboration of Mayo County Council with Fáilte Ireland to promote the greenway through its marketing channels and by using the Wild Atlantic Way brand.

10.45 – 11.00 Q&A 

11.00 – 11.20 Additional tourism products emerged as a result of the promotion: Food trail "Gourmet Greenway.

Mr. Dermot Madigan – Manager of the Mulranny Park Hotel /Mr. David O’Malley - Mayo County Council.