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Magliano Alfieri Landscape Museum
Published on 17 February 2021

Italy
Piemonte
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
The aim of the Museum exhibition is to narrate, through emblematic and evocative objects and especially by using interactive multimedia systems, the hilly and fluvial landscape of the Langa and Roero.
Particularly, the Museum intends to illustrate and critically investigate the recent period of this area, marked by deep and often disruptive transformations that have disrupted the spatial-temporal constitutive signs and rhythms that define the ethnic features of this region. In order to finalise that aim, the Museum has identified some thematic areas and on which develop the history of the memories, the hills, the river etc..
So, the exhibition allows the visitor to "immerse himself" in the landscape by taking different temporal paths. For example, the visitor is able to navigate the Tanaro in a setting of the early twentieth century, when the river was populated by fishermen, ferrymen and hemp macerators or to navigate among the rows of a vineyard to understand its transformations over time and how these have affected the local landscape. Furthermore, the visitor is also able to visit the future of the area, exploring the effects that economic, productive and constructive choices will be able to produce on the territory.
Particularly, the Museum intends to illustrate and critically investigate the recent period of this area, marked by deep and often disruptive transformations that have disrupted the spatial-temporal constitutive signs and rhythms that define the ethnic features of this region. In order to finalise that aim, the Museum has identified some thematic areas and on which develop the history of the memories, the hills, the river etc..
So, the exhibition allows the visitor to "immerse himself" in the landscape by taking different temporal paths. For example, the visitor is able to navigate the Tanaro in a setting of the early twentieth century, when the river was populated by fishermen, ferrymen and hemp macerators or to navigate among the rows of a vineyard to understand its transformations over time and how these have affected the local landscape. Furthermore, the visitor is also able to visit the future of the area, exploring the effects that economic, productive and constructive choices will be able to produce on the territory.
Expert opinion
This good practice demonstrates that an excellent use of EU financial support can be made to help small museums in the deployment of digital solutions to valorise the cultural heritage linked to the local landscape. Its most interesting aspect is the possibility for the visitors to undertake an interactive tour through different centuries, experience how the landscape has evolved over time and discover how it has been influenced by cultural, societal, and economic changes. The possibility to have an ‘interactive look’ to landscape changes expected for the future also brings an added value to the whole visitor experience. Policymakers can certainly learn from this replicable good practice, especially when looking for ways to support small museums that may benefit from their integration into the tourism offer linked to world heritage sites.
Resources needed
1.400.000 euro ROP ERDF 2007-2013
Evidence of success
It is an expression of the cultural heritage of a specific territory inscribed in the WHL of Unesco. Furthermore, the Museum makes possible to strengthen the tourist and cultural offer of the territory, enhance the local cultural heritage and raise public awareness of the theme of the landscape in order to encourage virtuous processes of protection and transformation of the territory, more so in consideration of its uniqueness.
Potential for learning or transfer
"The theater of the landscape" is the evocative name chosen for the new cultural phase of the territory: the precious traditional museum collection is combined with modern technologies and immersive simulations to renew the story of the environment and the territory. The result is an interactive museum, in continuous dialogue with the surronding environment. Furthermore, it is a public Museum managed by a volunteer association.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Landscape Museum of Magliano Alfieri

Italy
Piemonte
Contact
Project Manager