Image
Social media campaign #photochallengeAUVASA
Published on 28 June 2021
Spain
Castilla y León
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
AUVASA the Municipal Bus Public Transport Company of Valladolid responsible for the PT in the city observed very slow increase of no. of passengers (1% in 2019 counted year-to-year). The company active in infrastructure development decided to move focus on the social impact. A series of activities involving citizens were organized in 2020 in the frame of European Mobility Week.
The #retofotograficoAUVASA challenge was promoted by AUVASA in collaboration of newspapers, providing their support and promoting these events with several raffles and other activities aimed at learning about the urban transport.
AUVASA organized a series of events within the same approach: #photochallengeAUVASA: a daily photographic challenge related to the service provided by Municipal Bus Company, awarding monthly free transport for winners of daily challenges and the top twenty who completed all the daily challenges.The photos were highlighting advantages of this collective transport through images in special situations. #goldtravelerAUVASA: awards for users who make the greatest use of urban transport, specifically the ones who made the most number of trips last year.#gymkanaAUVASA: The user who completed the greatest number of ordinary lines in the shortest time, as well as the one who travels the greatest number of kilometers on ordinary lines in the same day. #historictravelerAUVASA delivered to 1,000 Million user .Brochures were hanged out on all bus lines to reach maximum diffusion
The #retofotograficoAUVASA challenge was promoted by AUVASA in collaboration of newspapers, providing their support and promoting these events with several raffles and other activities aimed at learning about the urban transport.
AUVASA organized a series of events within the same approach: #photochallengeAUVASA: a daily photographic challenge related to the service provided by Municipal Bus Company, awarding monthly free transport for winners of daily challenges and the top twenty who completed all the daily challenges.The photos were highlighting advantages of this collective transport through images in special situations. #goldtravelerAUVASA: awards for users who make the greatest use of urban transport, specifically the ones who made the most number of trips last year.#gymkanaAUVASA: The user who completed the greatest number of ordinary lines in the shortest time, as well as the one who travels the greatest number of kilometers on ordinary lines in the same day. #historictravelerAUVASA delivered to 1,000 Million user .Brochures were hanged out on all bus lines to reach maximum diffusion
Resources needed
Municipal Bus Company resources as well as the sponsors such as newspapers, etc.…
Small gifts
Monthly and annual card for travel by bus: between € 38 and €456
Small gifts
Monthly and annual card for travel by bus: between € 38 and €456
Evidence of success
The visibility of PT on social media has notably increased. Citizens are good at relaying information insomuch as on social media people can “vote” (likes, comments, shares on Facebook and Instagram, retweets, favorites, and answers to tweets). Active PT users were happy with their prizes and participated the final ceremony in the city centre together with the AUVASA staff. This activities help organizers to detect how people feel about public services providing clues about a better management.
Potential for learning or transfer
This practice can be easily adopted by any PT company familiar with the social media and preferably collaborating with “traditional” media.
Further information
Website
Good practice owner
Organisation
AUVASA, Municipal Bus Transport Company of Valladolid (Spain))
Spain
Castilla y León
Contact
Innovation & Smart Cities