The meeting will discuss how the two partners handle promotion and communication of their SME Energy Efficiency projects and build on the recent virtual study visit arranged by Durham, which explored the BEEP (Business Energy Efficiency Project) 2 project.
Through bilateral experience and knowledge exchange, the partners will evaluate how effective communication and promotion can be built into a project, which resources are needed and what methods work best.
The partners will discuss communication plans, the importance of branding and the need to communicate in a language suitable for the SME stakeholders involved. They will also look at some of the other changes Durham brought in when moving from BEEP to BEEP 2.