Virtual Interregional Learning Session of STAR Cities
The three-day event will take place in late October 2020. Because of sanitary issues, it will be a virtual event held fully online.
"Tourism products and marketing" will be the main theme of the seminar. It will include virtual study visits presenting previously selected german good practices and a thematic workshop.
Registration :
Good practices webinars are opened to all participants, register here.
Programme :
Tuesday, 20th October 2020 : Good practices webinars
9AM-10AM : Accessibility & Mobility
| Elbe Cycle Bus | Hamburg Metropolitan Region | The Elbe cycle bus takes cyclists and their bikes as well as walkers comfortably to numerous excursion destinations, cycle paths and hiking trails in the Altes Land holiday region on the Elbe river. |
| Vies Blaves - Blue Ways | NECSTouR / Province of Barcelona | Convert 300km of roads on the banks of 3 rivers in the province as paths for pedestrians and bikes towards the development of tourism in the hinterlands. |
| Tibertour | Lazio Region | The TiberTour is a 7 days river tour for paddlers, cyclists, walkers. Participants usually come from many European countries. The TiberTour aims to promote sport, nature, tourism through healthy and respectful understanding of the environment; there is no competition. |
10:20AM-11-30AM : Innovative tourism products
| Herzapfelhof - Heart apple farm | Hamburg Metropolitan Region | At the Herzapfelhof (heart apple farm) Lühs you can experience how fruit is grown and harvested in harmony with nature. Tradition and the highest organic standards meet here. If you like, you can try, tackle and feel a real closeness to nature. You learn also more about creative ways how to “re-invent” fruit and to create interesting stories. |
| Port Museum of Hamburg | Hamburg Metropolitan Region | The Port Museum Hamburg is using an authentic location as a stage for different exhibits such as ships, cranes and a historic port railway. The exhibition comes to life with the support of over 100 voluntary experts – former workers, sailors and engineers. The museum is located centrally, yet somewhat off the beaten touristic track across the Elbe from Hamburg’s busy quayfront Landungsbrücken. |
| Water Museum of Venice | NECSTouR / Veneto Region | The heritage of water civilizations in a digital and open air museum set in the framework of the Water Museum Global Network, now also becomed a Unesco IHP Initiative. |
Wednesday, 21st October 2020 : Good practices webinars
9AM-10AM : Public-private partnerships
| Sub Club Stade | Hamburg Metropolitan Region | A private investor offers a range of activities on the water: Barbeque Donuts (with electrical motor), SUP, Stade Beach Club, canoes hire. An added value for both tourists and inhabitants. Organized and operated in a close cooperation between SUP Club Stade and STADE Marketing and Tourism organisation (organizer and marketer). |
| Summer in the canal Festival | Val-de-Marne Tourism Board | All summer long, the banks of the Canal de l’Ourcq and canal Saint-Denis are bustled with fun, sport and cultural activities: concerts, balls, water-based leisure activities, street-art, cruises, parties, visits and strolls, open air cinema… all on the water’s edge. |
| Ile-de-France Regional Fund for Tourism | Val-de-Marne Tourism Board | Through this fund, the Ile-de-France Region finance projects in line with its four priorities in terms of investment and operation : modernising the tourism offer and accelerating the digital transition of the tourism sector, support the tourist industry through promotional and communication actions in France and abroad, promote the emergence of a “multilingual region”, reinforce the security of the sites and tourist routes. |
10:20AM-11:30AM : Marketing & communication
| Kurs Elbe Festival | Hamburg Metropolitan Region | Six tourism regions along the Elbe in five federal states have joined forces to jointly develop tourism along the Elbe. One result of the project is 'The Elbe Festival', which is traditionally celebrated at the end of April on the banks of the Elbe in Lauenburg in Schleswig-Holstein and Hohnstorf in Lower Saxony. |
| Let‘s go online portal Ljubljana | Regional Development Agency of Ljubljana Urban Region | An online guide on cycling, hiking and running trails in the Ljubljana Urban Region. |
| Explore Paris Booking platform | Val-de-Marne Tourism Board | Booking platform promoting unusual guided walking tours with local guides to explore the alternative attractions and secret spots of the capital city, including along rivers. |
Thursday, 22nd October 2020 / 9AM-11:30AM : Thematic workshop
This thematic workshop is only for partners and invited stakeholders. Participants will discuss the following priority topics:
- Public-private patrnerships
- Accessibility & mobility
- Marketing & Communication
