In recent years, crowdfunding has become an important financial source for various subjects, from start-ups to SMEs, from public administrations to NGOs. As part of the Start Easy project, the Metropolitan City of Bologna organizes a stakeholder meeting/training webinar on 23rd June 2020 to understand how to plan a successful crowdfunding campaign and manage it in its various phases. After a welcome greeting and a brief introduction to crowdfunding, we will talk about both reward and equity campaigns.