This study aims to be a tool to promote smart, sustainable and inclusive growth in Montaña
Alavesa, with the Natura 2000 framework as an instrument of opportunity, and through a model
that promotes the sustainable economic use of the territory's cultural and environmental assets.
In particular, it addresses two of the pilot projects pre-selected by the working group formed by
the DFA and local key actors or “Stakeholders”:
Greenway of the Old Basque-Navarre Railway (hereinafter, Basque-Navarre
Greenway); the recovery and rehabilitation of the old motor vehicle pavilion.
The environmental restoration of the mining landscapes of the former natural asphalt
mines of Montaña Alavesa and the development of ecotourism activities related to the
Lucía Mine.
The work is therefore structured in 3 parts:
Theoretical approach to sustainable tourism, biodiversity economics and sustainable
business models.
Methodology of study of the different parts and analysis of the fundamentals of the
model applied to the reality of Montaña Alavesa
Proposal for initiatives to promote the sustainable economic use of two specific assets:
- Sustainable Business Model for the Mina Lucia project
- Proposal of actions for the Revitalisation of the Basque-Navarre Greenway
This work includes in the reflection the relationship between economic development and
sustainability, the specific reality of the region and its characteristics as a rural environment with
a protected element such as the Izki Natural Park. In addition, it should be noted that the study
seeks to identify tools to move forward as a destination towards a clear objective: coordinate all
the territorial agents that interact in the rural environment, in order to boost the
competitiveness of the territory's tourism based on its natural resources, sustainability, smart
management and innovation.
