This study aims to be a tool to promote smart, sustainable and inclusive growth in Montaña

Alavesa, with the Natura 2000 framework as an instrument of opportunity, and through a model

that promotes the sustainable economic use of the territory's cultural and environmental assets.

In particular, it addresses two of the pilot projects pre-selected by the working group formed by

the DFA and local key actors or “Stakeholders”:

 Greenway of the Old Basque-Navarre Railway (hereinafter, Basque-Navarre

Greenway); the recovery and rehabilitation of the old motor vehicle pavilion.

 The environmental restoration of the mining landscapes of the former natural asphalt

mines of Montaña Alavesa and the development of ecotourism activities related to the

Lucía Mine.

The work is therefore structured in 3 parts:

 Theoretical approach to sustainable tourism, biodiversity economics and sustainable

business models.

 Methodology of study of the different parts and analysis of the fundamentals of the

model applied to the reality of Montaña Alavesa

 Proposal for initiatives to promote the sustainable economic use of two specific assets:

- Sustainable Business Model for the Mina Lucia project

- Proposal of actions for the Revitalisation of the Basque-Navarre Greenway

This work includes in the reflection the relationship between economic development and

sustainability, the specific reality of the region and its characteristics as a rural environment with

a protected element such as the Izki Natural Park. In addition, it should be noted that the study

seeks to identify tools to move forward as a destination towards a clear objective: coordinate all

the territorial agents that interact in the rural environment, in order to boost the

competitiveness of the territory's tourism based on its natural resources, sustainability, smart

management and innovation.