Participatory Lab

13 October, 11:30 – 13:00 CET

Cultural & Creative Industries contribution to Cultural and Creative Tourism

• Session code: 13PL1469

• Thematic cluster: Empowering citizens

• Format: Participatory Lab - world café, ideas labs

• Session title: Cultural & Creative Industries 4 Tourism

• Date: 13/10/2020

• Time from: 11:30:00 AM

• Time to: 1:00:00 PM

Participatory Labs (e.g. "world café"):  

• eliciting opinions, exchanging knowledge and solving problems by using interactive techniques;

• collaborative and creative environment, facilitated tables of active participants wishing to share experience;

• design of the session to be defined according to the expected outcomes;

• a maximum of two storytellers and one moderator;

• maximum of 90 minutes.

 Short Description 

Deployment of Cultural and Creative Industries (CCIs) for the development and promotion of Cultural and Creative Tourism Strategies (CCT).

CCIs refer to cultural heritage, design, crafts, digital products, performing and visual arts, film, video, music, TV and radio, festivals, advertising, architecture, fashion, archives and libraries, audio-visual, multimedia, publishing, museums and galleries, R&D, software, toys and games, video games and high-end products. CCT involves co-creation. 

Cultural and Creative Industries (CCIs) contribution to Cultural and Creative Tourism (CCT) for Empowering Citizens 

Exchange knowledge and sharing experiences on CCIs role, best practices, achievements and eliciting opinions regarding their further potential in developing and promoting CCT, with special emphasis on 'cocreation' of innovative tourism products and services. The role of CCT towards the speedy recovery of the European tourism sector following the COVID-19 pandemic crisis will also be addressed. 

Main topics: 

- Best Practices of CCT based on CCIs

- CCT Product Development with Co-creation

- Governance and Business Models for CCIs to develop CCT.

Contributions by Interreg Europe projects Cult-CreaTE, CHRISTA, Cult-RInG and other relevant projects and initiatives. 


Moderator: Raitis Sijas, VTA Chairman, ECTN President,

Cult-CreaTE Intererg Europe Project lead partner

Storyteller 1: Veneto Region, IT 

CCIs contribution to CCT

Identification of CCIs & potential contribution to CCT (15 min)

Storyteller 2: Nicosia Tourism Board, CY 

CCT based on CCIs

Best Practices of CCT based on CCIs (15 min)

Discussion by ECTN members (10 minutes each) 

• Cork City Council, IE 

• Pecs-Baranya Chamber of Commerce and Industry, HU

• Vidzeme Tourism Association, LV

Synergies with other ECTN projects/initiatives, ECTN Secretary-General (15 min) 

• CHRISTA Interreg Europe Project Synergies 

• Cult-RInG Interreg Europe project Synergies

• FOODBIZ Erasmus+ Project Synergies

• ECTN Charter for Sustainable Cultural Tourism

Brief discussion by other Cult-CreaTE Interreg Europe project partners (5 min each) 

• Dundee City Council, Scotland, UK 

• Kujawsko-Pomorskie Region, PL

• Naoussa Municipality, EL

Target audience:

Young people

Involve discussants under 30s, young professionals in CCIs and CCT


Civil societies representatives(s)

Involve active participants from CCIs associations, Cultural Heritage, Tourism Boards, Chambers of

Commerce and Industry, NGOs, Festivals, Film and Video Production, Arts and Crafts, Museums, Libraries,

SMEs networks, Cultural Routes, Digital Production



Involve elected representatives from Regional / Urban Authorities, MEPs from CULT and TRAN Committees,

CoR members from SEDEC and NAT Commissions, Tourism Board Members, ESIF Managing Authorities