On March, e-smartec partner Region of Central Macedonia organised a hands-on training on the application of marketing techniques for mobility planning.
The Region of Central Macedonia (RCM) with the cooperation of the Regional Development Fund of Central Macedonia and the Hellenic Institute of Transport of the Center for Research and Technology Hellas, organized an online training seminar on the topic “Employing marketing techniques to increase the participation of citizens and stakeholders in the implementation of SUMPs ", on Thursday 4th and Friday 5th, March 2021.
The two-day seminar was targeted at the executives of the Municipalities of RCM that are engaged in the SUMP process, with the aim to increase their capacity on the use of marketing techniques for citizens’ and stakeholders’ engagement in SUMP development and implementation. The capacity building course started with an overview of the theoretical background, by experts on sustainable mobility and participatory planning of the e-smartec project, on the first day, and an interactive exercise on the second day. In the interactive exercise, the participants had the opportunity to co-design the SUMP engagement strategy in a scenario of a hypothetical “some-city”, with the use of marketing techniques for each phase of the SUMP cycle.
The representatives of the Municipalities covered a wide range of positions (General Secretaries, Technical Services Department, Traffic Planning Department, Special Advisors of the Mayors etc.) providing different insights of the problems and challenges encountered in a SUMP process. The active participation and the proposals made during the exercise, emphasize the importance of the training and the needs it successfully met.
Read the full press release here.