The 19th edition of the European Week of Regions and Cities (#EURegionsWeek) takes place on 11-14 October 2021. The event is fully digital and its agenda features over 300 sessions and online networking activities.
Like many other projects, e-smartec has decided to take the platform of the European Week of Regions and Cities to organise a participatory lab dedicated to co-learning for mobility co-planning.
Co-learning for mobility co-planning
One of the main principles of successful and acceptable SUMPs is the active involvement of citizens. Placing citizens close to the decision makers of their cities gives them the floor and strengthens confidence in decisions, while at the same time contributing to the generation of ownership.
This is the aim of the proposed participatory lab: to open a collaborative dialogue around questions that matter to citizens’ engagement in mobility planning. The aim of the lab is to co-explore e-smartec project (INTERREG EUROPE 2014 - 2020) tailored guidelines on citizens’ engagement. Tools which are innovative in decision-making but widely and effectively used in the marketing sector will be introduced, such as Word of Mouth, Cause Marketing, Digital Marketing, Dialogue Marketing, Relationship Marketing, Wheel of persuasion, Guerilla and Undercover Marketing.
Through the interactive learning exercise that will take place in the breakout rooms, an attractive and innovative aspect, the participants will receive a brief experience of real engagement. They will be asked to co-create a participatory strategy for sustainable mobility planning along with the storyteller/facilitator. They will be asked to take the role of citizens and give a voice to their mobility needs per SUMP phase and unveil unexplored areas for decision making. The use of interactive tools and the guidance of an experienced facilitator (already tested in e-smartec) should inspire the audience.
Speakers
- Nikolaos KOUTSOMARKOS, Cooperation | Development Consultant, Region of Central Macedonia and the Regional Development Fund of Central Macedonia
- Katharina KRELL, Thematic Expert - Low-carbon economy, Interreg Europe Policy Learning Platform
- Alice PENNACCHIO, Sustainable Planning Consultant on behalf of Roma Servizi per la Mobilità
- Ghadir POURHASHEM, Senior Researcher at Department of International Research Projects – ERAdiate+, UNIVERSITY OF ŽILINA
Moderator: Maria MORFOULAKI, Operational Scientist A', Centre for Research and Technology-Hellas / Hellenic Institute of Transport (CERTH/HIT)