Tangible and intangible cultural heritage is a foundation of European identity and local pride. Suitably managed, it contributes to sustainable economic development, education, tourism and physical and mental well-being. Its managers face many challenges, from financial sustainability to engaging a wider public and leveraging heritage as a tool for inclusion.

The situation calls for multiple approaches, not a single solution. To have a strong positive impact, regional authorities must look beyond traditional practices helping and enable stakeholders to activate heritage, with financial instruments and innovations that embrace private players. 

A joint panel discussion draws ideas from 3 Interreg projects to address challenges and opportunities. Together with SHARE and FINCH projects and European Commission Directorate-General for Education, Youth, Sport and Culture, Innocastle will gather a policy and management toolkit for people working with heritage to benefit society, and to bring local people closer to their heritage.


In a lively interactive discussion, Joep de Roo (Interreg Europe Innocastle), Chiara Dall’Aglio (IE SHARE), Paul Thijssen (program Leader Heritage, Province of Gelderland) and Anna Maria Caputano (IE FINCH) will describe creative financial models, ideas for catalysing citizen engagement and participation, sustainability practices, future directions, and more, collected by project partners in 13 countries.

Anne Grady of European Commission Directorate-General for Education, Youth, Sport and Culture will present the work of the Sustainable Cultural Tourism Open Method of Coordination working group, which identifies challenges and opportunities inherent in managing heritage assets.

International sustainability expert Andy Fryers will moderate.


The joint discussion will take place online via virtual meeting platform Zoom.


Our joint session will take place on the 14th of October 9:30 – 11:00 CET

The registration to this year's #EURegionsWeek will be open from 27 August to 27 of September via the link provided below.

More details of our session will be available on the event website.