The webinar organised by the International National Trust Organisation in collaboration with the Province of Badajoz (Extremadura, Spain) showcased three interesting good practices related to how to engage the public digitally in cultural heritage.

You can watch the expert presentations here:

Successful digital public engagement programmes in Italy by Alessandro Manea, Head of Digital Marketing, Fondo Ambiente Italiano (FAI)


Shayla Ellick, former HER Project Officer at the St Helena National Trust – talking about engaging people in the development of a new Historic Environment Record and sparking community interest in cultural heritage – what worked well and what didn’t!


Duncan Ogle-Skan, Head of Creative Brand & Channels, National Trust – talking about #BlossomWatch, a successful national digital campaign – nature-focused interesting case study.