The Romanian Ministry of Environment, Waters and Forests, together with the organization Marathon EPR Group S.A., launched the “Recycling Marathon” campaign. The "Recycling Marathon" runs from August to December 2020 and aims to educate and raise awareness among Romanian citizens and institutions about waste prevention, reuse and recycling.

To address the climate change effects and reduce their impact on the environment, the “Recycling Marathon” campaign will have three directions of implementation:

- Informing and educating citizens through digital means so that they become more responsible in their daily actions and, implicitly, to protect the environment. The campaign will be implemented in the digital environment, on the social media channels of Marathon EPR Group S.A. as well as those of the Ministry of Environment, Waters and Forests. As a structure, a new topic will be addressed each month, and at the end of each month a good practice guide will be launched on the topic for that month.

- Guiding for the correct implementation of the provisions of the Emergency Ordinance no. 74/2018 among the City Halls and Intercommunity Development Associations, so as to fulfill the obligations and to reach the storage deviation targets. There will be online course sessions starting with September addressed to those responsible for waste management within City Halls and Intercommunity Development Associations. The courses will be taught by a specialist in the field who will show participants how to properly implement the legislation on how to manage packaging waste.

- Offering education and awareness courses in schools related to environmental issues and the provision of solutions and good practices focused on separate collection and recycling. Through the courses and workshops that will be held, the aim is to educate the next generation on current environmental issues and guide them towards the implementation of good practices focused on separate collection and recycling. Depending on the context of the moment, these courses will be held offline or online.