Did you know that about 50% of the EU’s population aged 65 and over contributes to the touristic sector?
In its 1st semester, the SILVER SMEs project completed 8 regional SWOT analyses of SMEs in the Silver Economy. A SWOT Analysis studies the Strengths, Weaknesses, Opportunities and Threats within a geographic area. A composite analysis gathers all of the data collected from different stakeholder groups in different regions into one study, thereby providing valuable transnational overview of the Silver Economy in rural areas, and the potential for SMEs to develop new business based on the Silver Economy, which has been described as the third largest economy in the world. Based on this study, SILVER SMEs has established a list of preliminary policy recommendations which will be further explored during the project.
The SILVER SMEs project partners also met entrepreneurs in Lille, on January 29 and 30, 2019, and attended the AgeingFit event. This international fair was the opportunity to meet with entrepreneurs and to discover innovations for elderly people living in rural areas.
Read here the entire newsletter for more information on our next events! You can also catch up and read SILVER SMEs project’s first newsletter here and subscribe to receive the next ones directly in your mailbox here.
The SILVER SMEs project aims to support regional policies in rural and mountainous areas by enlightening the potential for SMEs to develop new innovative products and services of benefit and joy for a senior population. By supporting the development of new SMEs in the Silver Economy, an intrinsic objective is to stimulate growth and competitiveness of rural areas and mountainous areas.
Have a look here at the SILVER SMEs project’s brochure!
This 5-years Interreg Europe project was launched in June 2018. The project leader is the Spanish province of Teruel, and the other 8 project partners come from Ireland, Slovenia, Portugal, Spain, France, Sweden and Poland.
For more information
Visit our website to learn more about us: www.interregeurope.eu/silversmes
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