The Regional Operational Program for the Warmińsko-Mazurskie Voivodeship for 2014-2020 (ROP WiM) was the third ROP for the region. The program consisted of twelve priority axes.
Support entrepreneurship and innovative projects. The aim of this operational program was to increase the competitiveness and improve the quality of life of the inhabitants.
In 2017, Warmia and Mazury belonged to the group of provinces with the highest unemployment level.
The aim of the action plan is to identify how the knowledge gained during the SARURE project can be used to promote entrepreneurship development and to improve the policy instruments supporting entrepreneurship development available in the Warmian-Masurian Voivodeship.
The authors of the plan emphasize the need to take into account the voice of retail entrepreneurs as an important element of the economic system that undoubtedly influences the development of the region.
ACTION 1: PROFESSIONAL BUSINESS ENVIRONMENT INSTITUTIONS - SUPPORTING THE DEVELOPMENT OF RETAIL BUSINESS ORGANIZATIONS IN THE FIELD OF COOPERATION, DEVELOPMENT AND ORGANIZATION OF SALES
Relevance to the project
Retail sales support program, Sligo City (Ireland), was a reference. We were very interested in the Good Practice of our partner from Ireland.
The problem of the Warmińsko-Mazurskie Voivodship is, in the opinion of entrepreneurs, the insufficient number of specialized business support and innovation centers in the Warmińsko-Mazurskie Voivodship. It is believed that the consequence may be the low readiness of entrepreneurs to effectively use the funds of the Regional Program. Unfortunately, it largely exceeded both the needs and possibilities of entrepreneurs from the region.
Type of action
As part of this action, we want to support the development of an organization associating retail entrepreneurs in terms of their needs. We want support for such organizations to be continuous and not end with the end of a specific project. We want this organization to use the experience of our Irish partner directly.
Retail entrepreneurs from our region could report on an ongoing basis to undergo an "audit" performed by experts who are part of the organization.
Stakeholders involved
- Marshal's Office of the Warmińsko-Mazurskie Voivodship in Olsztyn
- Warmia and Mazury Regional Development Agency SA. in Olsztyn
- The Regional Chamber of Commerce for Natural and Traditional Food
Timeframe
January 2021 - December 2022
Costs and sources of funding
The cost of the Action has been estimated at EUR 10,000 for the period of 2 years.
The main policy instrument financing this action is the Regional Operational Program of the Warmińsko-Mazurskie Voivodeship for 2014-2020 (ROP WiM)
ACTION 2: INFORMATION AND COMMUNICATION TECHNOLOGIES IN THE ACTIVITY OF SMES - ONLINE RETAIL DEVELOPMENT
Relevance to the project
Good practice that gave us a clearly defined goal that we want to achieve in our area was presented by our partners from Sweden and Finland. The idea of creating a network (internet, application) connecting producers and consumers is brilliant in its simplicity and we want to transfer it almost unchanged to our area. Distribution channels based on networks and social networks - Local food nodes and REKO - Sweden and Finland -
In our region, producers are very territorially dispersed. The smaller the manufacturer, the greater the costs of acquiring customers and distributing goods. In addition, in the years leading up to 2020, a clear trend of "buying online" could already be observed. The epidemic situation in 2020 intensified this trend to unimaginable limits.
Type of action
As part of the campaign, we want to support an organization that aims to use information and communication technologies in retail. The main goal of this action is to create a website / application run by an external organization will allow direct contact between the manufacturer and the customer, the ordered and paid products will be transported from the manufacturer to specific collection points, where they will be safely handed over to customers.
Stakeholders involved
- Marshal's Office of the Warmińsko-Mazurskie Voivodship in Olsztyn
- Warmia and Mazury Regional Development Agency SA. in Olsztyn
- Regional Chamber of Commerce for Natural and Traditional Food
Timeframe
January 2021 - December 2022
Costs and sources of funding
The initial cost of the Action was estimated at EUR 5,000 for the period of 2 years.
The development of the website / application will be financed from voluntary contributions from entities using the tools
The main policy instrument financing this action is the Regional Operational Program of the Warmińsko-Mazurskie Voivodeship for 2014-2020.
