Good practice:

Breakfast of South Warmia

South Warmia LAG during meetings with entrepreneurs from the LAG region diagnosed one of the reasons for the low profitability of their operations, i.e. ignorance of the product sold by the customer not from the direct vicinity of the manufacturer. For a business operating in a rural area to be profitable, it must attract customers from the nearest cities. Trying to solve this problem, the LAG proposed the implementation of the "South Warmia Breakfast" Project. Project was implemented by the Southern Warmia LAG in 8 communes. It main goal was promotion of local food and handicraft producers during local events. Consumers had the possibility of tasting and direct conversations with producers, as well as listening to lectures on the differences between handicrafts and industrial products. As part of the project, each producer received a video about themselves and their products / services, and was also placed on the promotional map. Films disseminated through social media have become very popular, which translated into an increase in orders, and locally distributed maps have increased the knowledge about products and producers among neighbors and tourists who were unaware of the products and their availability locally.

The project is being implemented, so it is difficult to provide the final amount of financial or non-financial expenses incurred. At the moment, the project cost around PLN 40,000, of which approximately PLN 10,000 cost the remuneration of people involved in the project.

At the moment we do not have physical evidence for the success of the project (they will appear after completion). Our determinant is feedback from entrepreneurs participating in the project, who talk about a noticeable increase in orders and, consequently, profits.

In the opinion of the LAG South Warmia, the "South Warmia Breakfast" project can be perfectly adapted to any region - mainly because of its modern formula. The project itself was based on three pillars. The first is the opportunity to try food and also directly communicate with the producer, who answered all questions about the production process. The second pillar was participation in the lecture, which by examples showed the superiority of hand-made food over industrial food. The third and most important pillar were movies and their impact through social media. The third pillar shows how to easily implement such activities in any region. A very large pool of potential consumers uses various social media, therefore the exposure of the product sold in the world is growing significantly.