Good practice:

SATOA Food Festivals: SATOA Goes Wild & SATOA Kuopio Food Festival

The SATOA Goes WILD food festival conquers the streets of Kuopio City Center in June. The event will turn the Kuopio city center into a culinary haven for one weekend, where 10 local restaurants will pamper customers with culinary flavors of Pohjois-Savo with the local wild food.

SATOA –Kuopio Food Festival is a cultural street food event in the beautiful Kuopio city center, where customers can buy small dishes from 20-25 local restaurants. Festival celebrates the traditional harvest season and local tastes. No entry fee, suitable for everybody.

https://www.satoa.fi/
https://www.youtube.com/watch?v=cV5exDjOHPY
https://www.youtube.com/watch?v=yCxyKRo_Kqc

Further info from the author. A festival needs a
- A concept which is first marketed to restaurants
- A professional producer to set up and run the project
- Close links to food producers and knowledge of their products
- A good marketing plan and implementation
- A bit of luck

Satoa Kuopio Food Festival and Satoa Goes Wild: Both festivals have strengthened the co-operation between local restaurants and has become a networking possibility for the local SMEs. Food portions sold approx + 40 000 / year.

Encouraging and educating
• SMEs for the usage of local and foraged ingredients
• SMEs for usage local producers and products and co-operations
• SMEs for sustainable choices
• Customers (+ stakeholders) for sustainable choices
• Customers about Finnish nature

Further Development:
• Plan for editable serving dishes
• Create products and sustainable gastronomic travel and wellbeing packages of the already existing services and products; assistance needed in commercialization.

This Good Practice has the potential to be transferred into other regions.