REKO model facilitates the end consumers reaching the local producers and their products directly. Its using closed Facebook groups for delivering orders.
REKO model facilitates the end consumers reaching the local producers and their products directly. The REKO-model now is very much focusing on Facebook based communication where the local producers can inform of what products they have available and when, and the consumers can order products on Facebook. Once ordered, the product will be delivered to a previously agreed pick-up point at a previously agreed time and the ordered produce is available for pick-up there and then. Consumers feedback on the service has been positive. It enables them to get to know the producer (give a face to the product) and to buy local, fresh produce without any delay in the distribution chain.
Resources needed
For establishing a reko -ring one person needs to be the moderator for
- Create a closed Facebook group
- connect food producers
- Check that all goes fluently... et cetera
More info:
Youtube: What is Reko?
REKO for consumers: www.https://aitojamakuja.fi/en/reko-for-consumers/
Evidence of success
The turnover has multiplied during the first years annually being 2015 8 Meur, 2016 15Meur, 2017 30Meur and 2018 70 Meur.
Now (2019) we do have 198 REKO chains in Finland
The model has spread also to Scandinavia and we have 500 REKO chains in Scandinavia:
500 REKO RINGS across Scandinavia! (YouTube)
Potential for learning or transfer
This Good Practice has the potential to be transferred into other regions as already shown.
Tags: Agriculture, Farming, Food, Good practice, Green, Health, Market, Networks, Smart, Trade
