T-ZIR implements two digitization projects for local stores: miZesta and zerca!
Nowadays, consumers want to be able to find companies whenever and wherever they want. But, local traders face some problems when they try to adapt to this new environment. There is a lack of economic resources and time, a lack of information and a lack of online trading.
So, in order to solve these problems, T-ZIR offer 2 digitization projects for local stores. The project that was initially launched was miZesta, an online food market that allows people to do their shopping by combining products of different markets or supermarkets in a single order. It includes a workforce of pickers who take charge of the whole process and resolve queries. Then, a second project was launched in November 2019: Zerca! It is based on a digitization kit for local stores that kit includes: digitization of the catalogue, a local ecommerce platform, on/off marketing, integrated logistics, customer service, loyalty programme, big data, chatbot and product modelling, SEO/SEM positioning- Remarketing, training in digital skills, regula reporting on business trends and comparables in the sector, geolocalization of each store and the products, QR codes and machine learning/ IA/ Blockchain /IoT+AR.
The beneficiaries are the businesses that thank to these projects can adopt the digitalization process and offer a better service to its clients and the consumers that can take profit of this better service.
Resources needed
Both projects need two profiles of workers. One corresponding to advisors and consultants and another one corresponding to IT and technical support.
T-ZIR is financed by a monthly fee of 39€ paid by clients from month 6 and by a comission to sales that they set depending on the sector.
Evidence of success
The results of 2018 of miZesta project are 522 unique customers, 70% recurrence of these clients and 115€ average bill. In 2019, the business results improved with an increase of 800 unique customers, 75% recurrence of these clients and 125€ average bill.
The results of zerca! project are 500 local traders who have already joined the platform and implemented the digitization kit.
Potential for learning or transfer
These projects are interesting as they offer competitive advantages with respect to the rivalry.
The miZesta Project has the following competitive advantages:
1. Shopping from both traditional market retailers and supermarkets.
2. Shopping assisted by pickers from MiZesta.
3. Delivery in two hours, to your home or anywhere you want.
For its part, the zerca! project offer a varied local offer with outstanding advantages as gamification, geolocation of products and businesses, loyalty programme, etc.
Tags: Digitalisation, Society, Technology, Trade
