Communicative project that aims to promote a public debate on social issues: the risk of social exclusion, disability, the elderly and lack of protection.
Any person or entity interested in issues related to social exclusion, disability, the elderly, lack of protection or information of social interest in general, is the main interest group.
Society in general is the target audience of our communication project, but above all, as we have mentioned before, any person interested in issues related to social exclusion, disability, elderly people, lack of protection or information of social interest in general.
To carry out the objectives, in addition to the usual work staff, we try to seek collaboration with different third social sector agents.
Resources needed
60,000 budget, and three part-time staff, plus a wide network of collaborators
Evidence of success
We consider this to be a good practice and interesting for society in general, as could be seen at the Conference held at the Palacio de Euskalduna in Bilbao, where the capacity was almost complete.
We believe that more and more people are starting to talk about ageism. People are becoming more and more aware of the subject, and as the statistics show, the population will grow, so any initiative that contributes to improving people's well-being will always be welcome.
Difficulties encountered
Difficulties of expansion in the communicative space, due to the fragmentation of that space and the multiplicity of means of all kinds with which one competes to have a space. Mistrust of other media and some agents.
Potential for learning or transfer
We believe that our project can be interesting, because as it deals with social issues, we make society aware of the problems and at the same time, we contribute to the adoption of social policies by public administrations in accordance with the problems. The greater the impact of the information, the easier it is to reach a wider audience and the awareness will be even greater.
In 2018, we created an OBSERVATORY OF EDADISM, through which we are analysing the social imaginary of older people. Currently, we are in contact with AGE EUROPE PLATFORM, working on the issue of Ageism,
During the 2018-2019 academic year, we held a series of workshops on ageism in different municipalities of Bizkaia, which concluded with an international day. Likewise, our OBSERVATORYOF AGEING was presented in Brussels, as an example of good practice in issues related to older people.
Currently, we continue to work with this WATCH in Bizkaia, and we have just started to work in Gipuzkoa.
Tags: Communication, Information, Social
