Good practice:

Gamification of Dalarna

Gamification of Dalarna is based on the region's strong position in tourism, which has provided the foundation for the development of the cluster Destination Dalarna. To maintain this strong position in the future we have to attract new target audiences. The greatest potential for this renewal have been found in gamification. This was visible in an application that was developed to create an experience beyond expectations for the World Ski Championships in Falun 2015. This was channeled into the strategic idea: Places are not only geographical and experiences are not only physical. People are no longer so sure what's what. The first application – Visit Dalarna Travel Guide was launched in October 2020. Visit Dalarna Travel Guide can be downloaded from Appstore and Google To create an IT platform filled with technical innovation that will help facilitate businesses within tourism industry to use digital solutions in order to strengthen an experience before, during and after a physically visit to our region Dalarna, Sweden.
To create an environment where companies, researchers, innovators and organizations will shape the experiences of the future. The gaming industry is successful in experiences decoupled from geography. The tourism industry in Dalarna is successful in experiences rooted in geography. We connect industries and depart from the customers of the future.

First ERUF project “Gamification of Dalarna. Step I” = 12,0 MSEK
Second ERUF project “Gamification of Dalarna. Step II” = 12,7 MSEK

1 application Visita Dalarna Travel Guide in Swedish & English – down load from Apple and Google
1 technical IT platform with innovation
A digital guide for visitors in a 3D visualization showing hiking and biking tracks. 360 photos and films allowing the visitor “walk around” and explore a house/room/site as in a game. No matter when, no matter where the visitor are.

A lot of patience. The tourism industry is not very digitalized and many busiensses are very small

The overall goal is to create the best conditions for actors to design innovative experiences that are based on participation and lead to physical visits but also new innovative virtual visits.
To create an IT platform filled with technical innovation that will help facilitate businesses within tourism industry to use digital solutions in order to strengthen an experience before, during and after a physically visit can be used in other regions i Europe.
To create an environment where companies, researchers, innovators and organizations will shape the experiences of the future. The gaming industry is successful in experiences decoupled from geography