Good practice:

Establishment of direct marketer association for regional products in Burgenlandkreis

With the support of the municipal district, the network of direct marketers of the Elster-Saale-Unstrut region was founded in 1996. The goal of the network is to offer customers products from the region in direct, short distances. The association currently has 23 members. It is made up of farms of various structures and sizes: from small one-man businesses to agricultural companies.

Each company is unique and individually designed.
Whether baked goods, honey, eggs, juice, fruit, juice, fish or plants. The companies strive to offer always fresh products to the consumer. Direct marketing not only includes sales in the farm shops or ex-factory sales outlets, but they are also present at weekly and farmer's markets with fresh products and enrich rural life. The members also like to exchange their products with each other in order to make the entire range of regional products on site more attractive for individual customers.

The association is financed by membership fees from the participating companies.

stable membership and several regular joint promotion activities of all members

The network can be an example for other regions, where producer of local products can jointly cooperate to be more visible and attract a broader target audience of consumers.