The project introduces the Vltava river and its surroundings (UNESCO heritage) as one attractive tourism destination.
The project is a guide for all stakeholders to the process and direction of development of the Vltava as a tourist product from the source at Šumava Kvilda to the Elbe confluence near Mělník.
The principal, shared, and unifying goals are to increase attendance, extend the length of overnight stays, develop sustainable tourism infrastructure along the 430-kilometer-long river stream.
There is a risk that an unbearably growing number of tourists will gather in one place. The aim of the project is, therefore, to spread an equal share along the waterway during the season.
Resources needed
South Bohemian Tourism Board resources: 5 mil Czech Koruna
Central Bohemian Tourim Board resources: 5 mil Czech Koruna
No other fundings received
10 people directly involved
Evidence of success
A DMO network is being built, and new DMOs are founded.
Original DMOs developed new projects around the waterway, including those not directly related to the river, focusing on sustainability.
Tourist areas began to pay more attention to the river and boating.
Difficulties encountered
Coordination with stakeholders
Difficult cooperation with areas without proper regional certification
Potential for learning or transfer
The goal of destination governance is to improve the destination's competitiveness by creating and managing a joint activity.
The concept of destination governance is based on networks, relationships, and partnerships between the private and public sectors.
Tags: Communication, Cultural heritage, Environment, Good practice, Governance, Sustainable, Sustainable tourism, Territorial development, Tourism, Waterways
