Good practice:

Outdoor fitness park for home use

BeStrong (Member of MSE Cluster) has more than 12 years experience in development, production and installation of outdoor sport and fitness parks. Their mission is to educate and promote healthy lifestyles by manufacturing the highest quality outdoor fitness equipment and providing training programs. Then making it available to everyone. The company has manufactured and installed over 1100 outdoor fitness parks across 9 countries, and currently expanding to other territories globally.
During lockdown due to the pandemic, where gyms were closed, they developed outdoor fitness park for home use in order to make fitness parks available for everyone. It can be installed in a backyard of a house, and it is available in four sizes. Basically it contains two 2525 mm high pillars (made of steel) and one 1500 mm straight pull-up bar and there are optional elements depending on the size, like Medicine ball target, Dip bar, Stair climber, Low pull-up bar.
These fitness parks are ideal for those, who would like a small fitness park for home in their yard, which enables them to exercise the muscles of the body.
The exercises can be diversified with the use of a variety of equipment, like TRX, kettlebells or medicine balls. For increased safety, this BeStrong fitness park is installed with rubber brick flooring. Capacity: up to 10 people can exercise simultaneously in about a 30 m2 area fitness park. There are 4 types of pre-assembled equipment, but on demand it can be tailor-made.

They used public money to imporve their equipments, but they also used own resources to develop home fitness park. A few people was needed to develop he concept and put together a marketing plan for this special park.

HOME Fitness Parks started to sell during the pandemic, and because of its simplicity but a very good quality it, the company sold a lot, not only in Debrecen, but throughout the country. The use of the home fitness parks are supported by you tube video that supports selling.

The challenge was to find out a new target group during pandemic in order to maintain or increase selling, and a good marketing strategy was needed.

This good practice can be interesting for anyone, because COVID pandemic affected all countries, and people who are careful in these times, or they will not or cannot be vaccinated, a home use fitness park can be a solution to keep them fit at home. BeStrong cooperates with public bodies who buy and set more and more fitness parks in different sizes, because one of the main goals of them is to make possible that everybody access publicly available sport equipment.