Project Path of Clay ROBG-4, aims to improve sustainable use of clay, as a cultural heritage, by developing boutique tourism based on this resource in the area.
‘'The Path of Clay" is a cross-border project between Bulgarian and Romanian partners, following identification, evaluation and promotion the processing centers of the clay on both sides of the Danube and the creation of a specific touristic route in the benefit of national identity affirmation in the European context.
Project pathway for achieving expected results was realized through: Organization and holding promotion events; Development of a new tourist route “The path of the clay”; Training in sculptural technique and art shops; Organizing festivals – in BG and in RO; New Open Air Museum of Clay Art in Cherven Bryag, Pleven and in Calafat, Dolj; Audio guides of elements of the joint integrated tourist product; Elaboration of paper documents: 1) common strategy for the development of tourism boutique, 2) tourist route "The Path of Clay", 3) Catalogue with clay artwork; Media tour realized.
Resources needed
Resources necessary for the realization of the project amount of 305,525.97 euro, out of which 259,697.08 euro ERDF.
Evidence of success
The project was finalized and the following quantitively results were achieved:
- 1 new tourist route “The path of the clay” developed
- 1 training in sculptural technique – for 50 youths was organized
- 2 art workshops in Cherven Bryag, BG and 2 in Calafat, RO were organized 1 festival in BG and 1 festival in RO were organized
- The Open Air Museum of Clay Art in Cherven Bryag, Pleven and in Calafat, Dolj were organized
- Audio guides of elements of the joint inte
Potential for learning or transfer
The good practice is suitable for transfer to regions where it exists specific common natural resources with common cultural heritage evidences with a potential for the attraction of tourist flows and to the revenue raise.
It is especially suitable for remote and cross-border areas, as far as the cross-border cooperation aims overcoming common challenges identified jointly in border regions, and the use of untapped potential in the border area through enhanced cooperation process.
It provides a common framework for the promotion and development of tourism in the region through the organization of tourist attractions and diversify the tourist offer and valorizes the main characteristics of the region in terms of natural and cultural heritage.
Tags: Cooperation, Crossborder region, Cultural heritage, Sustainable tourism
