The Stakeholder Meeting “Good practices of digitization of natural and cultural heritage as anti-pandemic measure", organized online on 9 February 2022, highlighted some of the good practices that most represented and still represent, during the COVID-19 emergency, an effective reference for stimuli and solutions useful for triggering innovative developments in the sector of digitization of natural and cultural heritage, especially in relation to new policies and future initiatives being defined to support the territory. Five speakers joined by making their contribution with good practices capable not only of increasing knowledge on the artistic-cultural heritage, but also of identifying new ways and approaches to promote culture, values and interests also at an international level.
➡ ArtCentrica: a new experience with art, and more Marco Cappellini - CEO and co-founder Centrica. Challenges and opportunities offered to fill the gap between art and EdTech, to develop soft skills and enhance universal language for human empowerment. Centrica and VirtuItaly create new experiences with Art, partnering with museums, providing them with additional revenues and a unique service for the education market and art lovers. VIRTUITALY, a startup company, born as a Centrica spinoff aims at making knowledge of works of art accessible through the organization and implementation of immersive and interactive digital exhibitions.
ArtCentrica, a cloud platform for the development of customized projects, with pedagogical features, image quality and focus on the educational market to give people the empowerment that art can provide to hundreds of millions of learners. Train Digital Tourism Experience 2021 GESAwards winner 2020 in That’s Geography Reimagine Education 2020
➡ Digital artisan shops and immersive experience: project context Elisa Guidi - ARTEX Center for Artistic and Traditional Craftsmanship in Tuscany. Analysis of the relationship between artistic craftsmanship and new technologies: increasing knowledge of new digital tools as key factors in business strategy, also in light of the pandemic situation (Innovation Webinars on digital transition).
The Crafting Europe project, supported by Creative Europe to build capacity within the crafts sector across Europe, and the iAtelier Online experience, a program of activities designed to encourage innovation by integrating new digital fabrication technologies into craft practice.
➡ Digital artisan shops and immersive experience: from the real footage design to the realization of the VR experience Sara Aquino - SmartOperations S.r.l. -Department of Industrial Engineering - University of Florence. Immersive experience in the craft workshop: design and processing of footage, programming and implementation of the VR experience.
➡ The Michelangelo's David in the age of digital reproduction Grazia Tucci - Department of Civil and Environmental Engineering - University of Florence. A life-size 3D-printed replica of Michelangelo's David, the most faithful version ever produced, inside a structure inspired by Renaissance theaters, Theatre of Memory at EXPO Dubai 2020, an icon of beauty and perfection representing the post-Covid rebirth and revival of humanity. Ambassador of Italian cultural and artistic heritage, digital twin of Michelangelo’s David, is the symbol of a path where ‘Beauty connects people’.
Project involved a team of technical experts and researchers from the world of academia and industry, coordinated by Professor Grazia Tucci: an inclusive joint effort of multidisciplinary skills associated with digital culture, linked to digitization and collective intelligence made possible thanks to the reuse of information. This VIDEO, subtitled in English, contains a tribute to Michelangelo’s masterpiece, which has been reproduced thanks to an operation combining art history’s memory and present-day cutting-edge advanced technology, before being placed in the centre of exhibition route inside the Italy Pavilion at Expo Dubai.
➡ Cultural heritage and local identity - Digitization experiences and dissemination strategies Margherita Azzari - Department of History, Archeology, Geography, Fine and Performing Arts - University of Florence. ArcES / Cartografie d’Oltremare, 2 projects for the development of an information system useful for preservation, recovery and promotion of photographic and cartographic archives related to exploration activities in territories within the former Italian colonies. Geographical Memories, for creation of a digital platform ensuring preservation, cataloguing and effective user-friendly consultation of a vast photographic heritage of significant interest for the history of the territory, hosted by University of Florence and other public institutions.
CHIMERA for the creation of a virtual museum with the aim of filling the lack of adequate and accessible documentation relating to the cultural heritage of Tuscan identity through the use of innovative technologies.