The final results of the CHRISTA project were presented by the Project Coordinator at the 12th CultureInvest Congress, held online on 26-27 November 2020, under the theme of Sustainable Cultural Tourism.
12TH CULTUREINVEST CONGRESS
CultureInvest! Congress 2020 from November 26 to 27, 2020 goes digital!
The leading forum for European culture providers and promoters takes place on November 26 and 27, 2020 DIGITAL with more than 100 speakers and moderators!
Under the motto "The innovative cultural enterprise. Climate neutral. Democratic. Participatory.", the 12th CultureInvest! Congress in Potsdam discusses time-tested and new approaches to culture management, culture funding and culture communications within twelve topics. Learn more about the mechanisms of the culture market and become part of a dynamic network of 750 representatives from the worlds of culture, commerce and politics.
A. GREEN CULTURAL MANAGEMENT
B. DIGITAL TRANSFORMATION
C. WORK CLIMATE AND RECRUITING
D. CLIMATE-NEUTRAL CULTURAL FACILITIES
E. CULTURE IN RURAL AREAS
F. FUNDING PROGRAMS
G. GREEN MARKETING
H. TICKETING & CUSTOMER RELATIONS
I. SUSTAINABLE CULTURAL TOURISM
CultureInvest! Congress 2020 goes digital!
- 12 hours livestream with three main forums in an innovative talk show format from the Nikolaisaal Potsdam
- Lecture volume of 60 hours in a total of 15 parallel, digital expert forums
- Direct networking opportunities with speakers, partners and sponsors
- Special: Live-Stream of the award ceremony of the European Cultural Brand Award.
Due to the current pandemic developments, the Causales Gesellschaft für Kulturmarketing und Kultursponsoring as organizer of the CultureInvest! Congress, in consultation with the main sponsors, the Ministry of Science, Research and Culture of the State of Brandenburg and the State Capital Potsdam, curated an innovative, digital event concept for the cultural summit of the year within a very short time as an alternative to the planned analogue congress. Under the motto "The innovative cultural enterprise. Climate Neutral. Democratic. Participatory." the CultureInvest! Congress on November 26 and 27, 2020, will also offer a sustainable digital knowledge transfer and unique networking opportunities. The congress will be opened by the patroness Dr. Manja Schüle, Minister of Science, Research and Culture of the State of Brandenburg, and a keynote speech by Dr. Robert Habeck, Federal Chairman of Bündnis 90/Die Grünen. www.cultural-brands.com
The year 2020 presents countless cultural providers, creative people and organizers with special challenges. The CultureInvest! Congress was supposed to be the analogue cultural summit of the year under the motto "The innovative cultural enterprise. Climate Neutral. Democratic. Participative" at the international art and culture area Schiffbauergasse in Potsdam with 750 decision-makers from culture, business, media and politics and to show the latest trends and developments on the European cultural market. However, the current regulations of the state of Brandenburg make it impossible to implement the congress in the previously planned, analogue dimensions.
Nevertheless, in order to enable the highly relevant exchange and transfer of knowledge on the topics of sustainability, democratization and participation within the European cultural market, the Causales Gesellschaft für Kulturmarketing und Kultursponsoring, as the organizer of the CultureInvest! Congress, has decided in consultation with the main sponsors to transform the content as well as the networking opportunities into the digital world and to adapt them to the pandemic situation in the cultural market.
An innovative tool for digital congresses makes both the analogue discussions of the main forums and the entire presentations of the expert forums digitally accessible and at the same time enables an intensive virtual exchange of content. In addition, personal networking can be experienced digitally via (video) chat.
The main forum with its lively debates as well as the emotional highlight of the congress, the presentation of the European Cultural Brand Award, will be streamed live and without an audience from the Nikolaisaal in Potsdam free of charge. The stream will be offered on the innovative digital platform together with the live lectures of the expert forums from the offices of the speakers.