A Participatory Lab was held at the European Week of Regions and Cities 2020 digital event, on:

Cultural & Creative Industries 4 Tourism (video)

held online on 13 October 2020, organised by Cult-CreaTE advisory partner European Cultural Tourism Network (ECTN)

Cultural & Creative Industries contribution to Cultural and Creative Tourism


Moderator: Raitis Sijas, VTA Chairman, ECTN President, Cult-CreaTE Intererg Europe Project lead partner 

Introduction by Manos Vougioukas, ECTN Secretary-General 

Synergies with other ECTN projects/initiatives:

• ECTN Charter for Sustainable Cultural Tourism

• CHRISTA Interreg Europe Project

• Cult-RInG Interreg Europe project

• FOODBIZ Erasmus+ Project

• Cult-CreaTE Interreg Europe project outline

Storyteller 1: Chiara Rossetto, Veneto Region, IT 

Identification of CCIs and potential contribution to CCT

Storyteller 2: Matina Zisiadou, Officer, Nicosia Tourism Board, CY

Best Practices of CCT based on CCIs

Creative Tourism, Caroline Couret, Director, Creative Tourism Network

Discussion by Cult-CreaTE Project Partners:

• Michelle Carew, Arts Officer, Cork City Council, IE

• Bianka Vámhidy, Pecs-Baranya Chamber of Commerce and Industry, HU

• Eva Koljera, Vidzeme Tourism Association, LV

• Dundee City Council, Scotland, UK

• Kujawsko-Pomorskie Region, PL

• Thomai Manganari, Naoussa Municipality, EL

Closing remarks by ECTN President

Participatory Labs (e.g. "world café"):  

• eliciting opinions, exchanging knowledge and solving problems by using interactive techniques;

• collaborative and creative environment, facilitated tables of active participants wishing to share experience;

• design of the session to be defined according to the expected outcomes;

• a maximum of two storytellers and one moderator;

• maximum of 90 minutes.

Short Description 

Deployment of Cultural and Creative Industries (CCIs) for the development and promotion of Cultural and Creative Tourism Strategies (CCT).

CCIs refer to cultural heritage, design, crafts, digital products, performing and visual arts, film, video, music, TV and radio, festivals, advertising, architecture, fashion, archives and libraries, audio-visual, multimedia, publishing, museums and galleries, R&D, software, toys and games, video games and high-end products. CCT involves co-creation. 

Cultural and Creative Industries (CCIs) contribution to Cultural and Creative Tourism (CCT) for Empowering Citizens 

Exchange knowledge and sharing experiences on CCIs role, best practices, achievements and eliciting opinions regarding their further potential in developing and promoting CCT, with special emphasis on 'cocreation' of innovative tourism products and services. The role of CCT towards the speedy recovery of the European tourism sector following the COVID-19 pandemic crisis will also be addressed. 

Main topics: 

 Best Practices of CCT based on CCIs 

 CCT Product Development with Co-creation

 Governance and Business Models for CCIs to develop CCT

 Role of Cultural and Creative Tourism in the post-pandemic recovery of the European tourism sector

Contributions by Interreg Europe projects Cult-CreaTE, CHRISTA, Cult-RInG and other relevant projects and initiatives. 

Target audience: 

Young people

Involve discussants under 30s, young professionals in CCIs and CCT

Civil societies representatives(s) 

Involve active participants from CCIs associations, Cultural Heritage, Tourism Boards, Chambers of Commerce and Industry, NGOs, Festivals, Film and Video Production, Arts and Crafts, Museums, Libraries