The Research Centre of the Athens University of Economics and Business (AUEB-RC) was established in 1983. Its mission is to produce theoretical and applied research in the scientific fields that are of direct relevance to the University. AUEB-RC supplies and manages funds intended to cover the costs necessary for research needs, education, training, development projects, special studies, consultative activities and activities that contribute to linking education and research with production.
The Business Communication Laboratory (BCLab) was founded in 1992 and is one of the established research laboratories operating at the Department of Marketing and Communication of AUEB.
BCLab’s mission is to be established as a world-class research, executive training, and consulting excellence center for the purpose of improving and enhancing business communication for faculty, students, business leaders, managers, private companies, public institutions and organizations, and sponsors. The research and consulting activities of BCLab span the following areas:
- Corporate Social Responsibility
- Corporate Communication
- Promotion
- Advertising
- Public Relations
- Digital Communication
- Social Media
- Crisis Management
