Good practice:

Digital Platform ‘Steels of Hispania’

We offer to the consumers products of first brands (sport articles, knifes, carbines... And decorative products like swords, sabres and medieval armours) directly since our storehouse until your residence everywhere.

We found the following problems:
 Low feasibility only with the physical channel
 Depopulation
 Ageing of the population (old way of thinking)
 Lack of services

And in order to solve these problems and get a greater number of customers without having to come to the establishment, this practice was implemented.
The main beneficiaries of this practice are we and our stakeholders.

Personalized advise, PIPE Programme and 10 people

 Best e-commerce Award 2010
 Enterprise Award Teruel 2010 because of the internacionalization
 10 jobs (nowadays 3).
 International sales in 2019: 700,000 €
 Hired local companies for external services.
 Change of mind
 Participation in several National Programmes on TV
Moreover, we have 4,000 visitors a day on website and 3,500 fans in Facebook Page.

The key success factors are advise & training.
The negative aspects are:
 Sell of some products not allowed in countries like Russia, Australia or the North of Korea.
 Lack of (digital) training
 Internet in the 90s (prize of telephone rate, slowness…)
And the challenge is to get a global vision of the business since a small rural area.