Two young mothers working to raise awareness, educate children and inspire people to find eco-conscious approaches and focuse on zero waste living.
Ki? – Ti & Mi started its activity in 2019 on the local farmer’s market showing people how to buy groceries and local food without disposable packing material. The problem they noticed was the amount of waste piling up in the households and therefore in the junkyards. Being a mother of three, they were worried about the future of the next generation on a polluted Earth. They lived in their own households aiming zero waste, and they wanted to share ideas with others.
After the first successful initiatives on the farmer’s market, they got invitations to schools to show this lifestyle to children. They believe that by reaching children aged 6-14 they can affect their parents, too. Their activities promoting reuse include: 1) regular events on the farmer’s market with various activities; 2) education in schools; 3) Zero Waste Breakfast; 4) regular programme on a regional broadcast; 5) social media running a Facebook page with ~2500 followers and an Instagram site.
Resources needed
Resources needod: 1) human resources: 2 founders and volunteers; cooperation of municipalities, schools and event organizers; 2) technical resources: place, reusable tools and articles, visual aid; 3) monetary resources: material and human costs;
Evidence of success
Evidence of succes: 1) Plastic waste reduction: in the farmer’s market the usage of plastic bags dropped by 80%; 2) People reached: more than 1000 children in school performances and thousands of local residents in events; more than 100.000 listeners in radio; 3) Reuse implemented in events: recups and mugs instead of disposables, textile bags instead of one-way plastics; 4)
Community development: a group of more than 20 entrepreneurs, artisans and mediaworkers as a basis of the next events;
Potential for learning or transfer
Key success factors: 1) cooperation with municipalities; 2) good relationships with local NGOs like the farmer’s market; 3) feedback from partners.
Tags: Awareness, Education, Networks
