Good practice:

Chernel Fizz Water–product development based on the memory of István Chernel

In the area of globalization the importance of place-based experiences are growing however,it's a big challenge for smaller manufacturers how to find those markets who are aware of supporting local businesses and could afford purchase differentiated (not mass-produced) goods.The materialized part of place-based experiences often embodied by local products which have either traditional production structure in the territory or built upon a memory or a value which is acknowledged by people.The Chernel Fizz Water local product commemorates István Chernel,a famous ornithologist born in Kőszeg who published the first scientific ornithological work as a Hungarian author.The masterpiece,entitled "Birds of Hungary with Special Attention to Economic Significance" was published in 1899. His legacy is consisted of several elements.The ‘Chernel Botanic Garden’ in Kőszeg has been established by him for an ornithological memorial garden and a bird protection demonstration farm. The Chernel István Museum operates from 1995.The Garden belongs to Őrség National Park,the staff operate a bird hospital as well.A committed and talented entrepreneur decided to exploit the Chernels’ intangible heritage by product development which complies to high quality standards both from cultural and environmental point of view. The Fizz Water is produced from natural spring water and they add natural tasting with minimalized sugar content.The owner work together with other businesses and institutions.

The financial resources for the product development and related researches, getting permissions (investment costs) and time need for the collaboration with other institutions like the Írottkő Nature Park Association.

The product development and the efforts for cooperation with other institutions as well as the efficient communication strategy indicates that the project is viable, there is demand for this high-quality product. The COVID-19 has hit the touristic sector hardly however smaller businesses would react in more flexible way. Boosting the cooperation with other local institutions would be really important.

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This good practice would encourage regional, local product development activities which could be implemented by local firms, institutions, municipalities. The cooperation among the local agents underline the importance of establishing and maintaining the sufficient market size to enhance the viability. The product development based on cultural heritage is a really good tool to address the sense of belonging, proudness of local people and through effective market analysis and identification of distribution channels the target audience could be determined.