With a ‘365’ flatrate ticket, Hessian pupils and trainees can use public transportation except long-distance trains for one Euro per day all over Hessen.
The “Schülerticket Hessen 365” for 365 euros per year replaced all public transportation tickets for trainees and pupils, which were previously considerably more expensive depending on the price level. The ‘365’ concept has recently been extended to senior citizens as well.
This reduces the transportation costs for most pupils and trainees and extend the mobility offer to all over the state of Hessen at the same time.
It can be used in all means of transport of the hessian public transportation authorities, whether train, RegioTram, S-Bahn, tram or bus, around the clock and every day.
The ticket can be purchased from all public transportation authorities by indicating age and place of residence.
This makes the offer both simple and inexpensive.
The expectation: students become aware of the benefits of public transport at an early age and that young people will increasingly stay with public transport and not switch to their own car. The campaign aims for providing an attractive offer in public transportation for a certain target group and is a marketing tool itself. The marketing message of an affordable and unlimited use of public transportation stands for itself. The message “one Euro per day” for unlimited use of public transportation makes the offer accessible and bolsters sustainable mobility habits in an attractive way.
Resources needed
In order to compensate for the loss of revenue for the local transport associations, the state provided 20 million euros per school year during the first three-year trial operation.
• Ticket revenues
• Subsidies of the ticket by the State of Hessen
• Certain circumstances: pupils get reimbursed
Evidence of success
The ‘365’ flatrate ticket is an innovative model for success and ensures environmentally friendly mobility for more and more target groups. By the end of 2019, over 425,000 365-tickets for pupils are in use. This means that the number of students travelling by public transport has increased by 67% since 2015.
Difficulties encountered
Without the cooperation, support and commitment of the public transport authorities, the “Schülerticket Hessen 365” could not have been implemented. It is important to reach an agreement with all stakeholders in terms of financing from public side.
Potential for learning or transfer
The practice can be easily adopted by any public transport operator, since it concerns easy to use offers (flat rate).
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Tags: COVID-19, Mobility, Transport
