Good practice:

Marketing Toolbox Active Mobility Hessen

Active mobility is an important part of the strategy “Hessen Mobility 2035” to enable the mobility change in traffic. Hessen offers the municipalities targeted assistance in the area of active mobility and the communication process between local authorities and citizens. In addition to numerous guidelines, which give municipalities practical advice on the implementation of active mobility and supporting workshops, extensive materials for advertising are provided in a "marketing toolbox". This is intended to give local authorities and politicians the opportunity to discuss active mobility issues in public without having to use their own, usually scarce resources. Especially the production of technically sound and comprehensible guidelines can usually not be achieved by municipalities. In order to make these topics appealing and understandable, press texts, posters and flyer templates are made available for free. These exist for various topics such as active mobility on holiday, in bad weather or for local material. Municipalities can also receive instructions on how to use the press kit free of charge. Print products, posters and advertising material can be ordered at low cost. For better advertising in the municipal sector, photo and video material is free. In order to be able to present active mobility more effectively within the framework of municipal events, municipalities can order an exhibition counter, roll-up displays, tables and photo walls.

• Local resources for coordination
• Materials and templates are provided
• Print products and giveaways at low cost

The materials offered by the AGNH partnership are well received and advance registration is now required for the larger offers such as the exhibition stand. The photo canvas was on a Hessian tour all year round. The AGNH partnership continues to enjoy a growing number of municipal members in total, which meets regularly at the Active Mobility Congress Hessen and is organised by a steering committee and working groups.

Heart piece of the practice is the provided material. Even though, the practice is seen as transferable to other regions, for a successful adoption local specification must be elaborated. The whole practice as to be centrally organised.

The possibility of using the toolbox in another context and drawing further learning effects from it is estimated as high, since the dialogue with the citizens can always be different.