The Open Workshops mobile application allows locating in real time, workshops and points of interest related to handicraft throughout the Spanish territory.
The Open Workshops mobile application allows locating in real time, workshops and points of interest related to handicraft throughout the Spanish territory. This free tool offers the traveller the opportunity to get closer to the culture of each region, opening the door to cutting-edge crafts and exclusivity.
These are artisan workshops where the public can come to learn their secrets, see the production processes, and even purchase products. For this, the APP shows your contact information, social networks, images, etc. Among the artisanal points of interest are museums, artisan centres, artisanal interest areas, craft fairs, etc.
The APP also includes augmented reality functionality, in such a way that any user can lift their mobile and look around them through the screen to find out and see where these spaces are located. Images are available in each location tag that can be shared by email and the route can be traced at any time from the place where the application is consulted to each of the points of interest. In addition, with its new data management system it is possible to access the basic information of the application in places where the internet connection or coverage may be more inaccessible.
The APP developed by OficioyArte was renewed and promoted by Fundesarte during the summer 2020 when COVID-19 impeded that many tourists visited Spain and Spaniards choose to travel around their own country.
Resources needed
14.000 EUR the creation of the APP.
9.000 EUR the updating of the APP during COVID-19.
Plus 1.500 EUR yearly maintenance and updates.
Evidence of success
366 open workshops registered and 59 points of interest included distributed in Spain.
Difficulties encountered
Updating to the newest requirements of the systems.
Gathering all the information of the workshops and keep it updated.
Potential for learning or transfer
Creating an APP is not so complicated nowadays. And the benefits for the crafts sector are huge: free promotion for the ateliers, an easy to use tool for visitors and tourists, a selection of interesting places to visit, etc.
Please login to see the expert opinion of this good practice.
Tags: Business, Communication, Cultural, Data, Heritage, Leisure, Mobility, Technology, Tourism
