Strengthen active mobility culture and planning on all municipal levels. Provide the opportunity to present outputs specifically in a media attentive way.
The Active Mobility Check (AMC) is a marketing tool to promote a better environment for active mobility in municipalities. It combines different marketing techniques for awareness raising among stakeholders and creating a culture of walking and cycling in an urban community with an efficient, short and participatory planning process. All stages of the AMC are targeted towards a strong public perception.
Resources needed
The municipality commissions a specialist office for the AMC. Up to €25,000 of the total costs are funded by the State of Hessen. Workshops are included.
Evidence of success
• used by about 20 municipalities of different size and character
• extensive test phase including by 5 varying municipalities supported development of standardised instrument
• used and supported by politicians of all political parties and levels
• marketing, participation, planning and funding connected in one short process with clear result, measures are being incorporated into the municipalities’ budgets
• tool is used by several mayors as a marketing instrument
Difficulties encountered
Mayors are key to success: incorporation of check-up process as well as defined measures into funding schemes
Potential for learning or transfer
The Active Mobility Check tool has a universal layout and can thus be generally transferred to and applied in any other (European) municipality.
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Tags: Citizen engagement, Engagement, Event, Stakeholders
