Route for knowing the history and heritage of the municipality with a passport of places and bars to visit, is focus in the local population.
The pandemic made the municipality (Town hall) thinks about what emblematic elements were and the water was the result, so a specific route was developed through its ditches and washbasins having this program integrated QR signs, in order to make the route an interactive place, with maps and games. In addition, the route can also be taken with a guide. This way the local population was aware of their cultural and heritage values. The route increases the rural pride and it continues until today.
A tapas route has also been implemented with the integration of the restaurants in the area, and the local museums and the flour mill, which is also part of this route, are also promoted. All of this is integrated into a passport so that visitors, mostly from Mas de las Matas, could go through its stages and get a gift, in this case a bag alluding to the city.
In addition, if a participant takes part in the tapas route and visits its 7 establishments, he can participate in the contest of 25€ ticket to spend in one of the bars.
To continue to enliven the route, this year it has been expanded with 4 pedestrian routes near the village. To complete this whole process of getting to know the town they have made a dedicated frame to take selfies and it is proving to be very successful. The main stakeholders are the town hall and the population of the village (1200 inhabitants) beneficiaries, all in all the restaurants and the touristic point is also beneficiaries.
Resources needed
€ 2,400 for marketing plans, QR, passports and stamps
€ 4,000 material for marking the trails and forging frame "photocall" and information panel
€ 3,000 gifts
In terms of staff : Graphic designers
Craftsman forging
Tourism office staff and multi-job operators of the town hall and bars
Evidence of success
All the children at school have known the water route, which are around 100, many neighbors have collaborated painting, marking and telling their anecdotes for the content of the QR, they have also increased their visitors, with 2 buses from Zaragoza that have come to town (110 people) that represent around 100 people more and many people with second houses in the village during the summer participated.
Potential for learning or transfer
The project can be transferred to any other locality that wants to publicize its own heritage among the neighbors, to get more pride in its history and tradition. In addition, by including activities and elements that do not expire in time, it invites customer loyalty and includes activities for the whole family with no age limit.
It is a project that has grown with local initiative, the city council, counting on the locals, the bars and restaurants, the school and the collaboration of the tourist office.
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Tags: Cultural heritage, Stakeholders, Sustainable tourism, Tourism, Water