The "Mare Ghiotto" (Delicious Sea) guide was promoted at some of the most important tourism trade fairs such as TTG Travel Experience Rimini (13-15 October 2021), World Travel Market London (1- 3 November 2021) and ILTM International Luxury Travel Market in Cannes (6 - 9 December 2021) where the guide was distributed to tour operators as a new tool to access potential profitable market niches in order to make Tuscany even more an attractive region for many and varied tourist interests.
The "Mare Ghiotto" guide is dedicated to the coast and islands of Tuscany and was created in collaboration with Slow Food, the network of territorial presidia and the tourist areas involved: Riviera Apuana, Versilia, Livorno, Terre di Pisa, Costa degli Etruschi, Maremma Nord, Maremma Sud and Elba. The result is a publication aimed at tourists, the result of an accurate mapping of the territory that has collected tourist attractions, fish species, fishing and gastronomic traditions, fishing tourism, fishing tourism, hiking and sea sports activities most representative of the coastal areas of Tuscany.
