Watch the newest CECI video here about "ReZiviliZate" an initiative created by students of the Marketing and Market Research degree at the University of Zaragoza. By groups, the students select a public body or a non-profit organization and implement a targeted marketing action for the chosen entity. As a part of the activity, the students carried out a workshop in collaboration with the Green Office of the University of Zaragoza, to analyse in a playful and ingenious way the degree of awareness of the students regarding the segregation of waste on campus. This initiative is part of the Good Practice of the UZ Green Office within the Interreg Europe CECI Project, about the role of citizens in the circular economy.
Read more about the initiative ReZiviliZate as a CECI Good Practice
- "Reducing waste and encouraging circular economy practices"
The Green Office encourages students to be involved as “communicators” in the initiative ReZiviliZate (Re-Civilized) that was first organized during the 2019 European Week of Waste Reduction (EWWR). Marketing students raised awareness about plastic recycling and the environmental impacts of plastic pollution. The ReZiviliZate activities are easily transferable to other student communities by engaging them in similar awareness campaingns.
